C-Roc is the CEO of People Building, Inc., a WAYMO company. He is a performance coach, author, dynamic public speaker, visionary, and thought leader. He has been featured by Yahoo! Finance as one of the Top Business Leaders to Follow in 2020 and is on a mission to build people. At his core, he’s obsessed with success and helping others achieve greatness. C-Roc is a guy who had a fire lit in him at an early age. That fire has led him to inspire others to see the greatness inside of themselves using past life events to fuel their fire.
As Founder of the What Are You Made Of? Movement and host of the hit podcast, What Are You Made Of? with Mike C-Roc, he has inspired hundreds of thousands of people to use setbacks as rocket fuel for their comeback.
He teaches business professionals, showing them how to grow their business starting with a foundation based on culture and accountability, to building their people to unimaginable levels.
Both in person and on air, C-Roc dives deep into his past during these talks to show how you can feed off good and bad experiences. His forthcoming book is titled, “What Are You Made Of? The Art of People Building.”
Mike is also a division manager at Nations Lending, a residential mortgage company. He and his three best friends have built one of the most profitable divisions within Nations Lending from the ground up, assisting home buyers finance the purchase of their dream homes. His passion is truly helping others. Whether it’s his employees, partners, clients, or anyone else looking to better their business, personal life, or mental game, C-Roc always is up for the challenge.
C-Roc resides in Ocean City, MD with his wife Jennifer and their two children, Nicolas and Sophia.